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Wolsey Academy

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Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.

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Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
Business Studies - Unit 2 - Training - 8/18
WolseyAcademyWolseyAcademy

Business Studies - Unit 2 - Training - 8/18

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This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies - Unit 2 - Leadership Styles - 5/18
WolseyAcademyWolseyAcademy

Business Studies - Unit 2 - Leadership Styles - 5/18

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This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies - Unit 2 - Trade Unions - 6/18
WolseyAcademyWolseyAcademy

Business Studies - Unit 2 - Trade Unions - 6/18

(0)
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies - Unit 2 - 	Employment Law & Unfair Dismissal - 11/18
WolseyAcademyWolseyAcademy

Business Studies - Unit 2 - Employment Law & Unfair Dismissal - 11/18

(0)
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies - Unit 2 - Employment Law & Wage Protection - 12/18
WolseyAcademyWolseyAcademy

Business Studies - Unit 2 - Employment Law & Wage Protection - 12/18

(0)
This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Market Segments - 3 of 26
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Business Studies – Marketing - Market Segments - 3 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Product Development - 10 of 26
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Business Studies – Marketing - Product Development - 10 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Branding - 11 of 26
WolseyAcademyWolseyAcademy

Business Studies – Marketing - Branding - 11 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Product Types and Success - 9 of 26
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Business Studies – Marketing - Product Types and Success - 9 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - The Product Life Cycle - 13 of 26
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Business Studies – Marketing - The Product Life Cycle - 13 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Pricing Types - 14 of 26
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Business Studies – Marketing - Pricing Types - 14 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Sales Promotion, 17 of 26
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Business Studies – Marketing - Sales Promotion, 17 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Budgets & Sponsorship, 18 of 26
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Business Studies – Marketing - Budgets & Sponsorship, 18 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Technology & The Marketing Mix, 19 of 26
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Business Studies – Marketing - Technology & The Marketing Mix, 19 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Methods of Distribution, 21 of 26
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Business Studies – Marketing - Methods of Distribution, 21 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Distribution Channels
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Business Studies – Marketing - Distribution Channels

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Marketing Strategy, 22 of 26
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Business Studies – Marketing - Marketing Strategy, 22 of 26

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Marketing and Law
WolseyAcademyWolseyAcademy

Business Studies – Marketing - Marketing and Law

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Marketing Mock, Feedback & Mark Schemes
WolseyAcademyWolseyAcademy

Business Studies – Marketing - Marketing Mock, Feedback & Mark Schemes

(0)
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Case Studies - Adidas - Sponsorship, Distribution Channels, Market Share
WolseyAcademyWolseyAcademy

Business Case Studies - Adidas - Sponsorship, Distribution Channels, Market Share

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Business Studies Case Study using an article on a contemporary business issue, the lesson includes: Comprehension questions on the business and the article. Multiple slides of activities on the business skills and theory this case study highlights. Focused case study questions on the business, applying the knowledge to the case. Keyword revision flash cards with built in activities. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.